URBAN

CASO 01

Modelo: Artthur

Look: Moderno

Marca: X-Wear

Medium shot of a handsome man looking confidently at the camera, South American / Brazilian appearance, wearing a dark gray turtleneck, elegant and clean composition.
Medium shot of a handsome man looking confidently at the camera, South American / Brazilian appearance, wearing a dark gray turtleneck, elegant and clean composition.
A renomada marca X-Wear buscava uma identidade marcante para sua coleção, utilizando a imagem de Artthur Lima para conectar oUrban foca na justaposição de formas futuristas com o lifestyle

CONTATO
juxtapositioning futuristic shape with bright color in a way that brings justice to the Smooth's
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Full body shot of a stylish man leaning against a concrete wall in a South American urban environment, wearing modern streetwear in shades of dark blue and light gray, cinematic lighting.
Full body shot of a stylish man leaning against a concrete wall in a South American urban environment, wearing modern streetwear in shades of dark blue and light gray, cinematic lighting.
Detail shot of high-quality fabric texture and a silver watch on a man's wrist, sharp focus, elegant and professional lighting, aesthetic palette of light gray and dark blue.
Detail shot of high-quality fabric texture and a silver watch on a man's wrist, sharp focus, elegant and professional lighting, aesthetic palette of light gray and dark blue.
A charismatic man with a professional model pose, wearing a charcoal gray suit, standing in a high-end Brazilian architectural setting, soft natural lighting, sophisticated mood.
A charismatic man with a professional model pose, wearing a charcoal gray suit, standing in a high-end Brazilian architectural setting, soft natural lighting, sophisticated mood.

Visuais que unem a força do street style com a elegância do mercado de luxo.

VIBE

A campanha buscou elevar a percepção da marca através de uma estética clean, focada no carisma e na versatilidade do influenciador Artthur Lima.

Close up of a premium smartphone screen displaying a social media feed with influential fashion content, soft depth of field, professional studio setting in Brazil.
Close up of a premium smartphone screen displaying a social media feed with influential fashion content, soft depth of field, professional studio setting in Brazil.
Wide shot of a professional photography set in a Brazilian studio, showing cameras and lighting equipment with a model in the background, clean and modern production vibe.
Wide shot of a professional photography set in a Brazilian studio, showing cameras and lighting equipment with a model in the background, clean and modern production vibe.

As imagens foram destaque em campanhas digitais e outdoors em grandes capitais brasileiras, alcançando milhões de pessoas.